Rule #1: consent from the user
Make sure the messages you send are for recipients who have accepted your company’s (marketing) messages. We recommend that this be included in your Terms & Conditions or even a separate tick box when people agree that their contact details should be stored in your system. This type of information is what we call ‘opt-in proof’ which connects to rule # 2: providing an opt-out option.
Rule #2: providing an opt-out option
Generally, recipients need to be able to opt-out of your messages. Some countries have rules and regulation guarding customer contests and some operators may even have their own standards in this regard. We recommend you to include a Darbird number in your message which allows people to:
- Allow them to request or agree to receive information from you (opt-in).
- Let you know if they don’t want to receive any more of your messages (opt-out).
Rule #3: validity of the company
When using your company name as the sender ID, it needs to be a valid existing company. Sending messages in the name of a third party or a copyrighted trademark for which you don’t have the rights or license to send messages as can lead to severe legal implications including a definitive block from our platform.